Marquis | Plano, Texas
Jay Kassing

 

 

I had a blast putting this one together.

 

The project was for my good friend and long-time client, Jay Kassing, of Marquis, a major banking software and services company in Plano, Texas.

 

My boss, Keith Einstein, had a die on hand from an earlier job. It was for a foldout, self-mailing brochure, and I was quite taken with it.

 

He suggested to Jay that we use that die for his next mailer.

 

As I thought through how we might use the die, the idea came to me of having a linear presentation literally unfold, as the reader folds out each of the four flaps. More like a presentation than a conventional mailer.

 

Jay had sketched out the info he wanted to convey and I shaped and reshaped it, using some buzzwords and catch phrases he had used in previous projects, adding some of my own.

 

After a while, we had a very effective design.

 

I couldn't find a good picture of a magic 8-ball. Jay brought a real Magic 8 Ball® for me to use, but I couldn't get a photo to work, so I built it from scratch in Illustrator, giving it a 3D effect before importing it into Photoshop for finishing. I'd pose it on my desk like a painter's model in-between stints of measuring diameters, comparing type and such.

 

The original mailer was square. This is a revised design we did for the next mailing when evolving postal standards no longer allowed us to use square pieces. Jay updated the old copy for the new mailing, and I changed some of the colors around.

 

One of my favorite projects of all time.